Medical Digital Solution

The most liked picture on Instagram is an egg

Yes. A plain egg. The egg photo collected over 25 million likes.
There is even a profile dedicated to this egg with over 5 million followers. So why does this matter?
This is a perfect example of taking something simple and making it a viral phenomenon. The original goal of the egg photo was to surpass Kylie Jenner as the most liked photo. Mission accomplished.
Word of mouth and the reach of Instagram is extremely powerful.
Set goals for all of your Instagram campaigns. They don't have to be as ambitious as the egg post, but staying aligned with your goals will assure you are posting quality content.
Keep it simple. Talk to your audience.
It won’t always be perfect but adjusting based on your audience is the best strategy to keep building upwards.
Now go make your page Eggcellent!

Our top rated Instagram tools

A well designed Instagram strategy relies on technical tools to make the process run smoothly. We have a few favorites that can help.

1. Unbox Social

Unbox Social is best used as a platform to track analytics on influencer marketing campaigns. Other key features include competition tracking and connecting with influencers.

2. Have2Have.It

Have2Have.It is an amazing tool for any product business. You can create a direct path from Instagram to a curated page of products for customers to shop. Businesses report an 87% higher click through rate and 50% more time spent on pages when using this tool.

3. Hashtagify

Hashtagify is a tool that tracks the most popular hashtags and recommends the right ones to use in your niche. This tool can help your posts get seen more by the right people and improve your campaign performances.

If you don’t have software tools in your current Instagram strategy, we suggest changing that quickly. Start today with these tools.

Are you taking advantage of the data?

You wouldn’t dare bake a cake without measuring the right amount of flour...right?

Then there is no way you should be running social media promotions without tracking the data too. That’s crazy!

Instagram doesn’t have an in-depth analytics platform built in like Facebook. We must rely on third party tools. Luckily, there are some great ones.

Iconosquare allows businesses to link their profiles and get a deep look into how users are interacting with their business.

Track your key metrics accurately in once place. You will have instant access to profile, individual post, and story analytics to see what is working and what isn't working.

The best way to improve content is by doubling down on what is working the best. Iconosquare even has a feature that lets you breakdown your mentions and comments. See which comments are doing the best and who is mentioning you where.

As an added bonus, they have post scheduling features too.

Stay on top of your analytics for the best results!