Vehom

You’re running Facebook lead gen ads and people are downloading your asset. So why aren’t you closing more business? The answer might be in your follow-up.

Follow Up With Facebook Leads

Following up on every lead within 15 minutes increases the chance that you'll keep that lead to 80%. To nurture leads that don’t convert in the first 10 days, develop a follow-up sequence that has 7–11 touch points within 2–4 weeks across SMS, email, and phone.

Why 7–11 touch points? Research shows that most high-intent leads become customers between the 3rd and 5th follow-up touch points. Using 7–11 ensures that you don't lose the chance to convert the balance of your warm leads.