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RoundPeg is the marketing consultancy that works with B Corps and other for-benefit businesses to am Have something else in mind?

Waste Not? Not Quite – Attempting A Day Without Waste - RoundPeg 06/03/2026

Did you know the average U.S. citizen produces 2,076 pounds of trash per year? Yep, we’re pretty wasteful! We could blame this on capitalism, our endless consumption, the built-to-break approach to modern manufacturing or our never-ending quest for convenience- BUT it’s clear that our habits are FAR from sustainable.

In an effort to understand our personal contributions to this wasteful problem, we decided to follow in the footsteps of fellow B Corp and try for A Day Without Waste.

Check out the 4 things we learned!

Waste Not? Not Quite – Attempting A Day Without Waste - RoundPeg If we want to reduce waste on at scale, we need to make it convenient to do so. That's what we learned from our "Day Without Waste."

Earth Day the Local Way: How to Take Action in Your Own Backyard - RoundPeg 05/15/2026

You don't have to go or leave the power grid to make an impact. Check out 4 tips to go green with out leaving your yard:

Earth Day the Local Way: How to Take Action in Your Own Backyard - RoundPeg This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, we see it as our job to help people make purchasing decisions that align with their values and contribute to the greater good. Want to learn more a...

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