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Your job is changing. But do you know into what?

🎙Elena Petrova sat down with Masha Sharma for a conversation about what humans are for in a world run by agents.

✨️ Masha Sharma is the VP of Merchant Experience at Groupon, leading product and experience for over 1 million merchants at a company serving 16 million customers that has publicly declared itself "AI-first." With over 20 years across marketplaces, integrations, and SaaS, she co-founded multiple startups and contributed to building Avenue One into a billion-dollar unicorn, and led product at RealAtom, a marketplace that processed $14B+ in commercial real estate loans. She is a Forbes Technology Council member, a contributor to UkrainianHelpHub, and holds a Master's in Information Systems Management from The George Washington University School of Business.

At Groupon, every team is building agents now. Not just engineering. Product, sales, marketing, operations. And what Masha is seeing is relief. Agents take the tedious work off your plate. What's left is the work that requires you. This episode is about what that shift looks like from the inside.

In this episode, we discuss:
🔸️ Why Masha calls AI-native a fundamental shift in how we deliver work — not a faster way to do the same things
🔸️ The cookie-cutter problem: how AI is starting to make every small-business campaign sound the same — and the variance-testing trick Masha uses to fix it
🔸️ What "governance" really means before you let an agent loose with your data
🔸️ Why AI agreeing with you is the most dangerous thing it does — and how to build a "council of skeptics" instead
🔸️ Elena and Masha on the Tower of Babel, the Arrival movie, and what we may be losing as language barriers disappear
🔸️ The question Masha wants every parent and every educator to be sitting with right now

Tune in to the full episode with Masha Sharma:
🔴 YouTube: https://youtu.be/0_s4UZeKwZg
🟢 Spotify: https://shorturl.at/6u0OS
⚫ Apple Podcast: https://shorturl.at/Xbxez
🔵 Amazon Music: https://shorturl.at/ZsNLd