JDC Events

A big-name speaker might get people in the door, but is it the best move for your event? Our Fuse team digs into the real impact of celebrity keynotes based on fresh data from the Fuse Industry Survey. While 56% of planners see them as valuable, senior-level leaders are asking a different question: What’s the long-term value?

Explore the pros, the trade-offs, and how to decide if the spotlight is worth it. https://fuse-events.com/high-profile-keynote-speakers/?utm_source=jdc-facebook&utm_medium=organic-post&utm_campaign=high-profile-speakers

⏰ Time is running out! The Future of Community in Events webinar is tomorrow, May 22. Jennifer D. Collins, CMP, CMP, President of JDC Events LLC, will share data and insights from the Fuse Industry Survey powered by Bear Analytics.

Secure your spot now and attend live or watch the recording after the session: https://us02web.zoom.us/webinar/register/6417454165190/WN_JPrs-zTvTDW42iGqyPOu4g?fbclid=IwY2xjawKaxSFleHRuA2FlbQIxMABicmlkETFTSVJEYUtkZXJVSnZnRWdvAR47VA7pfMKkXv3_uv_UBpU3o6PWwZzzJ6jSY-Q4fEW2R4bT21qkE-uHhYcujw_aem_MUWXAjNtfl1TG6Nv9ekU6A #/registration

JDC Events President, Jennifer D. Collins, CMP, discussed the latest Fuse Industry Survey results powered by Bear Analytics with Associations Now highlighting how events professionals are looking beyond flashy keynotes to foster deeper engagement with attendees.

Read their conversation: https://associationsnow.com/2025/05/report-conference-attendees-seek-connection-not-flashy-keynotes/

Want to dive deeper into the data? Tune in to our webinar on May 22. https://us02web.zoom.us/webinar/register/6417454165190/WN_JPrs-zTvTDW42iGqyPOu4

Report: Conference Attendees Seek Connection, Not Flashy Keynotes | Associations Now A recent report finds events professionals are looking beyond conference mainstays in favor of deeper engagement.

Event pros... join us for a live webinar unpacking brand-new data from the Fuse Industry Survey, revealing why community-building is the cornerstone of successful events in 2025.

👉 Sign up here: https://us02web.zoom.us/webinar/register/6417454165190/WN_JPrs-zTvTDW42iGqyPOu4g

Jennifer D. Collins, CMP, President of JDC Events, will reveal key findings from the Fuse Industry Survey powered by Bear Analytics, plus real-world tactics planners are using to build stronger, more connected event communities.

What you’ll learn:
• The #1 driver of successful event communities
• How mindset shapes strategy (and results!)
• Top content formats for engagement

We hope to see you there - May 22, 205 at 2pm.
👉 Register: https://us02web.zoom.us/webinar/register/6417454165190/WN_JPrs-zTvTDW42iGqyPOu4g

Last week, the JDC Events team had the pleasure of attending ’s Inside Live event on Event Marketing with Social Media and, as expected, it was packed with insights!

We were especially inspired by ASAE’s deep dive into their full-scale social media transformation where they rethought their platforms, messaging, and content strategy. Their journey reinforced several best practices that we live by at JDC Events, and we’re excited to see them gaining traction across the industry.

💡 Consistency is everything.
Establishing a clear cadence and frequency gives you the data you need to measure what’s working, and what’s not.

💡 Always be testing.
Whether it’s message tone, platform choice, or content format, A/B testing helps you fine-tune your strategy and double down on what drives results.

💡 Design with intention.
Themes and pillars bring structure and meaning to your content. At JDC, we’ve seen thought leadership consistently resonate, and ASAE had the same experience.

💡 Put community first.
It’s why we launched Fuse. When your social strategy is built around your audience’s real needs and interests, they’ll keep coming back, and bring others with them.

We left the session energized, validated, and ready to keep pushing boundaries in social media for events.

A big thank you to the dynamic presenters: Susan Marchese Lewis, MS, CAE, VP of Marketing at ASAE The Center for Association Leadership and Ingrid Thorson, Executive MBA, Group Director & Strategist at .