Apricot Branding

Most people think they just need a website. Or a social media page. But in today’s digital landscape that isn’t enough to stand out.

Your marketing is more like a machine. A system. The mechanism that takes someone from never heard of you to becoming a customer.

But your brand is how people FEEL about your business. The meaning they attach to it. The experience you create.

I recently had the opportunity to be a guest on Right Media Group chronicles podcast to share my perspective. Grateful for the conversation and the chance to share my perspective.

In this recent episode, we talked about finding your niche, the value of partnership and referrals, branding vs marketing, and the value of local relevance. Click below to learn more and I hope you find it insightful.

https://www.youtube.com/watch?v=TDuhnnUASQM

How AI Will Replace Mediocrity Not Expertise in Branding 00:00 Introduction00:41 Launching During the Pandemic01:50 The Origin Story of Apricot Branding03:18 How Your Niche Chooses You05:29 The Confidence to Niche ...

IS AI THE NEW DOT COM?

What can we learn from the last major tech boom?

In this insightful issue of Apricot Pulse, we explore the parallels between the AI Boom of today and the Dot Com Boom of the 90s.

We explore what today’s AI moment reveals about hype and adoption, and what ultimately separates lasting value from speculation.

https://www.linkedin.com/pulse/ai-new-dot-com-3-big-lessons-brands-can-learn-from-last-bclve

Is AI the New Dot-Com? 3 Big Lessons That Brands Can Learn From the Last Tech Boom If you grew up around the late 1990s, you probably remember the sound of dial-up internet. Back then, the World Wide Web, as we know it today, was still in its infancy, but it was seen as a force that would change everything.