Brightfind

As a marketer, you’re losing a lot of flexibility and visibility into user behavior on your website if you’re not using Google Tag Manager.

This short guide explains why you should use Google Tag Manager with Google Analytics and how to get started.

Why Using Google Tag Manager with Google Analytics is Powerful for Organizations | Brightfind Explore why organizations should use Google Tag Manager with Google Analytics and the step-by-step process to get started with GTM + GA in this quick guide.

In this beginner’s guide to website optimization, we’ll cover what you need to know to get started with basic website analysis, competitive research, audience research, information architecture (IA) research, usability testing, and search data analysis.

Website Optimization 101: How to Do User Research | Brightfind Here’s how to do user research for website optimization including competitive research, surveys, card sorts and information architecture, testing, and more.