Tinderbox Marketing

Marketing strategy vs marketing plan.

That was the conversation we had at Spokane Public Library's The Hive back in September.

By its very definition, a strategy is meeting an enemy in combat. It means beating the enemy—or, in the case of business, beating the competition.

This doesn't have to be the old-school business approach of being ruthless, unethical, or deceptive. But, your marketing needs to consider the competition and how you plan to differentiate yourself.

A marketing plan is the method for achieving the goals laid out by the strategy. You might end up with several plans with their own timelines, budgets, and deliverables.

In the end, a strategy is about differentiation and competition. A plan is merely how you carry out your strategy.

You might be wondering why we don't post here on Facebook all that often. Well, the truth is, despite all the issues with Facebook these days, it's just not where our audience hangs out. We can better connect with our fans on LinkedIn and Twitter. So, if you want to know what's going with Tinderbox Marketing, connect with us there!

Tinderbox Marketing LinkedIn:
https://www.linkedin.com/company/tinderboxmarketing/

Tinderbox Marketing Twitter:
https://twitter.com/TweetTinderbox

Josh on LinkedIn:
https://www.linkedin.com/in/joshuabking/

Josh on Twitter:
https://twitter.com/TinderboxJosh

This month's Business Brew features FREE coffee from Brew Peddler! Oh, and did we mention Sinéad is the guest? Register now, spots are limited.

https://www.eventbrite.com/e/business-brew-sales-greatness-being-a-relational-seller-tickets-406482559277