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So where does the new Hair Alchemy Heatless Styling Balm fit into your routine?

✨First, cleanse with Hair Alchemy Resilience Shampoo and follow with Hair Alchemy Resilience Conditioner.

✨Use Hair Alchemy Strengthening Masque as a once-a-week treatment after shampooing or in place of conditioner for highly-textured hair:

✨Post-shower, choose either the Hair Alchemy Fortifying Treatment Serum, a multi-purpose heat-protectant for all hair types or the Hair Alchemy Heatless Styling Balm for air-dried styles and heatless, overnight curls.