The Little Sewing Room

Some info on the demise of Joann. I hope they can be saved because there are not many choices remaining.

Many in the sewing world will remember entrepreneur Elizabeth Caven (), founder of UpCraft Club and an early pioneer in the world of projector sewing. Over the last few years, Elizabeth has become a venture capital investor. When the news of JOANN’s second bankruptcy broke, she published this article on her website and LinkedIn page and granted Craft Industry Alliance permission to print it here.

What happens when a company’s leadership is completely removed from the experience of the customer? Joann Fabrics just found out and it isn’t pretty. It’s bankruptcy.

Click the link below to read the full article.

Image credit: Elizabeth Caven

https://craftindustryalliance.org/the-unraveling-of-joann-fabrics/