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Video dominated the marketing space in 2022 - and we predict 2023 will be no different. Why? Because marketers plan to invest in short-form video more than any other trend next year. What's more, a whopping 90% of marketers who currently leverage short-form video will increase or maintain their investment in 2023.

"Video creates a deeper connection with your potential customer base and it is easy for brands to repurpose video content into podcasts and text-based content," Neil Patel CMO and Co-Founder of NP Digital, says.

We initially had high hopes for VR and AR in the marketing space. Back in 2021, 35% of marketers were leveraging AR or VR in their strategies, and of those marketers, almost half planned to increase their investment in 2022.

But in 2023, it could fall lower on the list as less marketers plan to invest in it. More than a quarter (27%) of marketers are planning to stop using VR and AR next year.

Experiential marketing campaigns enable audiences to step into an immersive experience that is often in a physical place or via an AR/VR platform.

One example of an experiential campaign you might have seen in the past was M&M's Flavor Room pop-up.

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