Supper

From concepting and booth strategy to content development and show-floor ex*****on, seeing the booth come to life at NRA was a highlight of the week. Built to feel less like a traditional trade show booth and more like an immersive culinary destination, the experience centered around education, sensory engagement, and showing operators why tallow deserves a place in modern kitchens to help reinforce South Chicago Packing as a leader in the growing tallow category.

We’re excited to share our recent campaign with His Place Eatery - Chicken & Waffle, Ribs, and Soul Food, built to drive awareness, increase traffic, and meet diners where they’re making decisions. Led by creator-driven video and reinforced with static, the system works together to pull people in and give them a reason to act. By leading with craveable food, reinforcing real, generous value, and keeping the message human, these ads do the heavy lifting in the lower funnel.

Because when a place consistently delivers, it doesn’t need to be oversold. The job is getting more people in the door.