417WithPurpose

Every day, children battling cancer are experiencing their youth within hospital walls, while millions of other kids are playing, making friends and enjoying recess. Many kids and families can feel disconnected from the struggle of childhood cancer, especially with how to discuss this with their kids.

This is where comes in. Our campaign is designed to create the conversation about childhood cancer among children, parents and college students. By making this conversation accessible, our goal is to bring awareness to the lack of research for childhood cancer and start the discussion in our communities through grassroots movements.