DRYVE Leadership Group

Core values shouldn’t just be written—they should be designed to be remembered.

This Harvard Business Review article emphasizes creativity, clarity, and even visual design as key to making values stick.

Because if your values aren’t memorable, they won’t influence decisions.

And if they don’t influence decisions, they’re just words.

To read this tool, click the link:https://static1.squarespace.com/static/687fac12e574f058e32c798e/t/69e0f3d8be983162a4463dbc/1776350168283/2023+Harvard+Business+Review+Article.pdf

One of the strongest points from this Harvard Business Review piece is this: generic values don’t stick.

Words like “integrity” and “accountability” sound right—but they don’t stand out.

Memorable values use language that is specific, distinct, and meaningful to your organization.
If your values sound like everyone else’s, they won’t shape anything.

To read this tool, click the link:https://static1.squarespace.com/static/687fac12e574f058e32c798e/t/69e0f3d8be983162a4463dbc/1776350168283/2023+Harvard+Business+Review+Article.pdf

This article reinforces something we see all the time.
Most organizations have too many values.

According to this Harvard Business Review article, people can typically only remember about four items in a list—yet many companies have five or more core values.

More isn’t better. Clear is better.
If your team can’t recall your values, they can’t apply them.

To read this tool, click the link:https://static1.squarespace.com/static/687fac12e574f058e32c798e/t/69e0f3d8be983162a4463dbc/1776350168283/2023+Harvard+Business+Review+Article.pdf