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Simasko Law had the experience but was overly reliant on branded search. That meant missed opportunity across high intent terms like Medicaid planning and nursing home planning.

TG implemented a full scale SEO strategy including technical optimization, keyword expansion, local SEO enhancements, and authority building.

The impact:
• 79% increase in total traffic
• 75% increase in new organic users
• 37% increase in key events
• 29% increase in GBP views
• 19% increase in phone calls
• Multiple priority keywords in top 10 and top 3 positions
• #1 for Michigan asset preservation lawyer + visibility in AI Overviews

For law firms, SEO is not about traffic alone. It is about showing up the moment someone needs help.