We Are Alexander

Helping brands expand beyond their core audience is where strategy meets impact.

For Presidente, colloquially known to Dominicans as "Una Fría" (a Cold One), we supported their multicultural efforts. This campaign was designed to grow brand presence beyond Miami, New York, and Boston by connecting with a broader audience through culturally relevant creative, campaign strategy, and full-service ex*****on.

From concept to rollout, this is the kind of work we love to do. Learn more here:wearealexander.com

Spring has us craving something refreshing… like an ice-cold Snapple tea 🍑🍋

A little throwback to some packaging work we loved, designing bold, flavor-forward primary and secondary packaging to showcase Snapple's all-natural flavors. The goal was simple: let the flavor lead and create packaging that feels just as refreshing as the drink inside.

Great packaging should do the same thing a great beverage does, grab attention instantly and leave a lasting impression.