Dove Creative Co.

One of my favorite parts of marketing is diving deep into a brand and helping bring it to LIFE visually!! 🌟

For Cabin Creek Co., a collection of cozy cabins throughout Northern Illinois and Southern Wisconsin, we built a content strategy centered around the experience of staying at the properties, NOT just the properties themselves.

Our project included:

▫️ Creating a simple, recognizable logo to help establish a cohesive brand identity
▫️ Lifestyle-focused photography inside and outside each cabin
▫️ Updated listing images for Airbnb and booking platforms that go beyond standard real estate photography
▫️ Drone photography and videography to showcase the properties, surrounding landscapes, and overall experience
▫️ A library of short-form video content designed for social media, reels, and paid advertising
▫️ Strategic content focused on increasing visibility, engagement, and bookings

From there, we crafted and executed a social media presence that highlighted the cabins’ unique features, nearby attractions, seasonal experiences, and the feeling guests are searching for when planning a getaway. 🏡☕️🌲🛶

The goal wasn’t just to show a cabin...

It was to create a complete content ecosystem that could be used across Airbnb listings, social media, advertising, websites, and future marketing efforts while giving the brand a recognizable personality and voice.

The best part? It's just the beginning!! With more cabins on the way, I’m so excited to continue helping Cabin Creek Co. grow their brand, expand their reach, and create a presence that feels just as inviting online as their properties do in person.

One of my fave things is combining strategy, branding, photography, video, drone content, and storytelling to help businesses stand out, connect with the right audience, and grow their brand!

A quick stop in Kirkwood this morning for some turned into a little reminder of how the St. Louis small business community is truly something so special!!

From coffee shops to flower trucks and everything in between, there are sooo many people working hard to build something meaningful! 🕊️

A moment for the gorgeous — fresh flowers on the table every week and supporting local?! Immediate YES!

I sat down and listed out every kind of brand I've worked with to make this post and I got emotional because WOW!! 🥹

What do you mean I've worked with all of these different types brands!!?!

About 2 years in and I can't believe my job is getting to help small business owners grow their dream brands. I absolutely adore and appreciate everyone who invites me in to be a small part of their journey.

So many brands I've worked with from law & accounting firms to service businesses like landscaping, tree services, concrete to skincare studios & coffee shops... the list goes on.

That being said I have SO many fun ideas for other industries like tattoo shops, luxury home builders, florists, anything coastal/beachy/surf/skate, public speakers & more!!

I actually LOVE working with so many different industries because it constantly reminds me that people are people.

The same person grabbing a coffee on their way to work might also be planning a backyard renovation, booking family photos, shopping for custom window treatments, or researching their next vacation.

SPOILER ALERT!! Buyers don’t live in one industry. They move through dozens of them every single day. 🤫🤏🏽🤏🏽

At the end of the day, sales is sales!! Marketing is marketing!!!

📱Send me a message to talk about what marketing for your business could look like!

Always a good day on site 🔥🤳👀

Every content day is about more than just getting photos and videos... we're capturing the process, the craftsmanship, and the details that build trust long before a homeowner ever reaches out.

From project progress and behind-the-scenes footage to completed transformations, we’re creating a content library designed to showcase reliability, and real results.

The best part?!? These videos don’t just work for social media today... they become powerful before-and-after content, portfolio pieces, website assets, and future Facebook ad creatives.

Your next customer is looking for proof, not promises.

Let’s build a content library that shows exactly why they should hire you!! 🛠️🎥📸

BackyardTransformation construction marketing Chicagoland

If you’re always asking yourself, “What should I post today?” … chances are you don’t need more content ideas. You need more structure 😉

That’s where a Signature Series comes in ⬇️

A Signature Series is a recurring type of content that becomes part of your brand. It gives your audience something familiar to expect and makes content planning sooo much easier.

Think:
▫️ Industry Tips
▫️ Client Spotlights
▫️ Behind the Scenes
▫️ FAQs
▫️ Before & Afters

Instead of reinventing the wheel every time you sit down to create content, you have a few go-to series that help you stay consistent and showcase what you KNOW!

The best part? Over time, people start to recognize and remember those series... building trust, create familiarity, and keep your audience coming back.

Soo… does your business have a Signature Series yet? 👀

STL/STL metro small business owners 👋🏻 Need fresh content without planning a full branding day? This one's for you ⬇️

& are teaming up for Branding & B-Roll Minis in Edwardsville, IL— and we are sooo excited for this one!

These 30-minute sessions are designed for business owners who need updated content that works across platforms!

📆 July 13th from 10 AM to 2 PM

📍 Tara Lee Photography Studio in Edwardsville IL

Each session includes:
📸 8 professionally edited images for versatile uses
🎥 8 custom vertical b-roll clips perfect for short form content
🤳 Content created intentionally for social media, reels, websites & marketing
📱 Updated headshots + behind-the-scenes footage you can reuse again and again!
☑️Clean white studio backdrop designed to work seamlessly with any brand aesthetic

Perfect for:
▫️ Service businesses
▫️ Creatives
▫️ Small business owners
▫️ Coaches & consultants
▫️ Realtors
▫️ Photographers
▫️ Wellness brands
▫️ Content creators
▫️ Entrepreneurs launching something new
▫️ Anyone needing fresh, professional content for their brand!!

Whether you need better reel content, updated website photos, or content that finally feels aligned with your business — these minis are built to give you versatile assets, FAST!

Investment? $350 — a small price to pay for content that does more selling than you have to 😉

Limited spots available in Edwardsville, IL— spots will fill FAST! DM us or visit the link in bio to secure your spot!! 🔗🕊️📸