EthOS

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of the hottest trends in the market and it shows no signs of slowing anytime soon. Mobile applications are great in theory, but most apps are missing the mark simply due to a lack of research. Specifically, lack of UX and usability testing.
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-do-usability-and-ux-testing-for-mobile-apps/

How To Do Usability and UX Testing for Mobile Apps Usability and UX Testing for Mobile Apps give greater insight not only into your users but into their context and ecology.

Making business decisions based solely on quantitative/survey data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/understanding-context-through-mobile-ethnography/

Understanding Context Through Mobile Ethnography - Ethosapp Blog Mobile ethnography allows researchers to collect and observe the context surrounding consumer behaviors.