Direct Focus Inc

DON’T AMPUTATE.

Production consulting should never start with: “What can we cut? It should start with: “What if we tackled it differently?”

Too often, we hear stories about Production Consultancies treating budget conversations like triage—cut the shoot days, lose the location, shrink the idea.

But smart production isn’t about slashing—it’s about solving. The goal stays the same. A good consultant doesn’t just save money. They save the idea.

📣 Another Week. Another Barryism. 📣

“There are 2 types of partnerships, the first is when you bend over backwards, the other is when you bend over forwards.”

Brand folks are always concerned about pushing back financially on suppliers for fear of damaging the relationship. Suppliers have, for the most part, no problem overcharging, with little regard for the relationship.

Thanks for the awesome shout outs on your Best of Lists from the Big Game this past Sunday and ✨

Spotlight on this fun new spot by our friends over at The Studio and Josh Clark for Pepsi and NHL! Watch Colorado Avalanche teammates take their trash talk from the ice to the locker room and learn the difference between trash and recycling!

NHL Trash Talk Watch Colorado Avalanche teammates Gabriel Landeskog and Cale Makar take their trash talk from the ice to the locker room and learn the difference between tr...