GJ Design Company

This week, I spoke at an event hosted by , and the Borough of Bellefonte, and shared how small business owners in Bellefonte can use the “Value Proposition Canvas” to strengthen their marketing.

The VPC is a simple planning tool that helps you understand your customers’ needs and connect your marketing to what they actually care about.

Instead of guessing what to say and how to position your business, this tool gives you a clear way to think through your messaging and your offers.

I use this exact framework with my clients to help them make more intentional marketing decisions and connect with the right people.

Comment below if you want me to share more about how to use the Value Proposition Canvas for your own business!

And follow GJ Design Co. for simple tools that help you manage your marketing more effectively! (Plus you get to see photos of me making ridiculous faces like this 😜)