VideoMining, LLC

Concrete KPIs that are rooted in actual shopping behavior provide essential intel into the in-store experience. Measuring shoppability is a great place to start... Read on to discover the essential KPIs that you should be looking to to build better experiences and inspire more productive trips

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Shopper Behavior Science KPIs: Where to Start Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.

This week in VideoMining's Nugget, we look at the current headwinds and tailwinds facing the produce category in grocery, and how those trends are indicative of a more universal call to reimagine the in-store experience based on evolving consumer preferences and shopper behavioral trends.

The Power of Produce Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.