KCreativeCopy

People use “copy” and “content” interchangeably, but there’s a big difference!

Copy refers to the art of persuasion used in marketing and advertising campaigns.

🔸A website’s homepage
🔸Product descriptions
🔸Billboards
🔸Sponsored ads
🔸Email campaigns
🔸Brochures
🔸The little buttons on sites that have you clicking here…and then here…and finally here…

All copy!

Content includes blogs, social media captions (like this one), and articles that build rapport with an audience and add value.

BOTH are valuable and necessary, but copy requires special training and practice to write. Have questions? Send me a DM. I'm here to help! 😁