JayRay

Everyone orders the burger. Then someone orders the chef's special.

Funny how the "safe" choice is often forgotten, while the unexpected one becomes the story everyone tells.

We think travel works the same way.

As more travelers seek authentic experiences, fewer crowds and hidden discoveries, destinations that might once have been overlooked have a real opportunity to shine. That's exactly what inspired our recent campaign with Visit Federal Way, WA.

In our latest blog, we explore why unexpected destinations are becoming among the most memorable and what destination marketers can learn from this shift.

If you've ever fallen in love with a place you almost skipped, this one's for you.

Have you ever discovered a destination that completely surprised you? Tell us where in the comments — we're always looking for new adventures.

📖 Read the full blog here:

Everyone Orders the Burger. Then Someone Orders the Special. – JayRay Why the best travel stories often begin in the places you weren’t planning to visit. You know the scene. You're out to dinner with friends. Nearly everyone orders the burger. It's reliable. Familiar. You know it'll be good. Then someone orders the chef's special. When the meals arrive, suddenly ev...

Strategic communication moves people forward. Sometimes that’s onto a bus. Sometimes it’s toward a new opportunity, a stronger community or a better understanding of the organizations that serve them. This season, we’re excited to expand our transit portfolio with two community-focused projects that help connect people with the services, resources and opportunities they need most.

Read more about our partnerships with Pierce Transit and King County's Best Starts for Kids initiative:

Moving Communities Forward: New Transit Partnerships Take Shape » JayRay Branding | Advertising | Strategic Communications

Good design solves problems people don’t always know they’re having. That’s one reason we’re pleased to welcome designer Alex Volkman to JayRay. With more than a decade of experience in digital design, UX/UI strategy and accessibility, Alex brings a thoughtful approach to creating experiences that are both beautiful and easy to use.

Read more:

JayRay Adds UX/UI Designer Alex Volkman » JayRay Branding | Advertising | Strategic Communications

Did you know Federal Way, WA is home to an incredible lineup of authentic Korean restaurants? We teamed up with regional food influencer Megan Roe (Seattle.Food.Diva) for a guided tour of five must-try spots you’ll definitely want to add to your foodie list. 🍜✨

Watch the full video series — also featuring the Pacific Bonsai Museum, Dash Point State Park and more:

Find Your Way in Federal Way Share your videos with friends, family, and the world