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09/09/2010
BK Wants to Rule Breakfast in America - Ed Rosenbaum's RetailWire Blog Ed Rosenbaum discusses: None of the fast feeders have done breakfast as successfully as McDonald's, even though many have tried. Burger King is looking to change all that with a new ad campaign to support the the addition of nine new items to the chain's breakfast menu. Will Burger King become a big...
09/06/2010
New Customers and Poor Service - Ed Rosenbaum's RetailWire Blog Ed Rosenbaum discusses: Columnist and author James Surowiecki believes a fixation on new customers is ultimately the root cause of poor customer service levels across corporate America. How does a company keep a healthy balance between addressing new and existing customers?
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