Fermin Talks Work

I hung out with marketers and business leaders and pretended to know what the hell I was doing.

MIT ran an extensive brain scan study of ChatGPT users. The results are… not great.

→ 83% couldn’t recall what they wrote minutes earlier
→ Neural connections dropped from 79 to 42
→ That’s a 47% decline in brain connectivity
→ Teachers described AI-assisted essays as “soulless” and “empty”
→ Chronic AI users performed worse than people who never used AI when writing without help
→ Brain-only users showed stronger neural activity across all bands

Researchers are calling this cognitive debt - a new phenomenon from over-reliance on AI.

Why am I bringing this up, especially if I’m Pro-AI!?
2 reasons:

1. I believe that AI NEEDS to be used strategically.
2. AI can’t outright replace all of your work.

Now, I have to admit, I use AI every dang day. Maybe every hour. Heck, alright, every 10 minutes.

However, I am still actively working the machine, not letting it do the work for me.

I spend time perfecting prompts, reviewing its outputs, writing original copy (like this post) just to QA it and make sure my arguments are fair and unbiased.

You can’t fall into the trap of thinking that it’ll do all the work for you.

Just remember, aside from making your work look like the soulless AI slop that is plaguing the internet …
You will literally destroy your brain 🧠

Use AI tools that will ADD time to your day, so you can actually be more creative.

Write. Think. Be human ✌️