ChappellRoberts

These styles, sounds, and flavors have been woven into Asian culture for generations. This AAPI Heritage Month, we're celebrating the Asian creators and communities who have always shaped culture, and are now defining it on a global scale.

🧥 Adidas' Chinese Track Top is Gen Z's new must-have, inspired by the Tang suit and the Qing dynasty's "ma gua," complete with iconic frog button closures and a Mandarin collar.
🎶 BTS kicked off their U.S. tour right here in Tampa with three sold-out nights at Raymond James Stadium and 180K fans strong.
🫧 Every Lunar New Year, the zodiac takes over retail. This year, Lush has brought the Year of the Horse into the beauty space.
🎬 K-Pop Demon Hunters hit 500M Netflix streams and made awards season history, taking home two Academy Awards and a Grammy, including the first Oscar ever won by a K-pop song and the first Grammy for Best Song Written for Visual Media.
🥤 Ube is officially mainstream. Starbucks' new Iced Ube Coconut Macchiato is proof the Filipino yam has fully arrived.

Meet Jaydee: Brand builder, Tampa native, and our newest addition to the CR team.
She's been shaping creative identities across the Bay, and now she's bringing that talent here to ChappellRoberts!