Mighty Fine Co.

We had the pleasure of hosting University of Tampa Department of Art & Design for a chat on creative endeavors and what it looks like to run campaigns with clients. They brought insightful questions and great energy, and we loved sharing how our process works behind the scenes.
It’s exciting to see how much graphic arts programs are growing in Tampa Bay, and if this group is any indication, the future is bright for creators.

We were looking into the history of content marketing when we found this gem—are we the only ones who didn't know this?

Did you know the Did you know the 𝗠𝗶𝗰𝗵𝗲𝗹𝗶𝗻 𝗚𝘂𝗶𝗱𝗲 𝘄𝗮𝘀 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝘁𝗶𝗿𝗲𝘀?

In 1900, Michelin published a free guide filled with maps, tire repair tips, and places to eat or stay, encouraging people to drive more (and wear out their tires). What started as a utility guide turned into the world’s most prestigious restaurant rating system. 🥂

A tire company wrote a guide. The world followed it to dinner. That’s the power of great content.