Aurora Films

Chicco has become a household name for parents across the globe and we were excited when they came to us seeking a new product release video. The Chicco LullaGlide 3-in-1 bassinet is the first of Chicco’s bassinets that has a glide function to soothe the baby in a side-to-side motion. The bassinet is also lightweight and portable making it easy to transport from room to room to grandma’s house. Those key features, along with other convenience and safety features all had to fit in a 0:60 video.

Chicco has great, consistent branding but is unafraid to try new things with their videos. At Aurora Films, we focus on the story within and wanted to ensure we hit all the features of the bassinet while telling the story of new parents testing the product before the baby came, through the baby's birth and using the bassinet on day one. We provided Chicco a custom music track to go along with the story, giving the video a unique song unheard in any other production. The feature benefit was shot on-location in Lancaster County in a real nursery with a newborn baby.

Director: Brad Kenyon
Producer: Bob Black
Camera: Dan Giangiulio
Gaffer: Anthony Stock
Assistant Camera: Alejandro Zapata
Grip: Mollie Swartz
Script Supervisor: Nick Hess
Editor: Brian Rank
Colorist: Darren Iovino
Hair & Makeup: Hannah Krane
Wardrobe: Missy Shine
Set Stylist: Stephanie Kicera Design
PA: Kyra Bernatos
PA: Andrew Puka
Mom Actor: Martina Camaj
Dad Actor: Divy Angihotri
Original Music Score: Adam Kontis of Livin' Legend Recording