AB Content Marketing

2026 B2B content marketing trends... ✍️✨

One thing I've been noticing lately is a shift in tone - especially blogs - toward more conversational language. The kind of language we're seeing more of was unthinkable 10 years ago in B2B content. I personally think it's long overdue. People want to read things that feels real. They don't want to be talked at. It's as simple as that.

From a writer's perspective, this is something I'm super excited about. It's also a fun challenge. In many ways, it takes more intention and strategy. I hope to see this trend grow as we move forward.

The other thing I’m seeing more of? Emojis in B2B content. Some clients are about it, others aren't. What do you think? Do they add personality, or push it too far? 👀

Another week of work in the books, and the first full week without our sweet fur baby.

Earlier this month, our beloved pup, Ernie, took a sudden and devastating turn and was diagnosed with an aggressive cancer. Losing him so unexpectedly while still showing up for work, deadlines, and two littles has been a whirlwind.

Many of my clients have “met” Ernie over the years, usually popping into video calls and stealing the spotlight 🩵 It's still so shocking, his absence is deeply felt.

New year, new website 🌐

It's always so nice to spruce up the site, especially at the start of a new year when everything feels fresh and full of possibility. Would love to hear your thoughts!

🔗: abcontentmarketing.com

Today, I’m celebrating a 𝐝𝐞𝐜𝐚𝐝𝐞 of AB Content Marketing. I’m honestly in awe of how far this journey has gone.

To every client who trusted me, every mentor who guided me, and every person who has encouraged me - 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶. This business exists because of your belief and support.

The industries I serve have changed dramatically over the last decade. So have I ✨ I’m very proud to still be here doing meaningful work, serving incredible clients, and building a business that fits my life as a mom and professional.

As we enter 2026, my hope is simple: more of what matters, continued growth, and staying true to the values that got me here.

Ten years. Wow. 🤍

💪 SMALL BUT MIGHTY 💪

Microbusinesses may be small, but their impact is mighty (I would know, I run one myself). I just finished a meeting with a fellow microbusiness owner and the energy was electric.

Let me tell you, these folks don't always have the loudest voice in the room, but they have the most meaningful things to say.

Her passion and vision were so clear, and it stoked a fire in me as a content creator. I love being able to carry these voices through purposeful branding and stories that connect.

Whether we work together or not, it's always so refreshing to share space with these like-minded individuals.