BPAgency

You would never open a store and have zero cashiers or self-checkout stations, would you?

Absolutely not.

So why would you have a website that doesn’t give clients a clear and easy path to purchase your product or service?

So many companies use soft or confusing calls to action on their website, like “learn more,” or "discover why," when what they should be doing is asking the client to do business with them:

“Register today”
“Schedule a consultation”
"Book a Discovery Call"

Your clients need to be asked DIRECTLY to do business with you. What call to action do you use on your website?

Let us know in the comments!

Tax law firm generates $330k in revenue and a 6:1 return on ad spend from 1 Google Ads campaign.

$57,789.25 in ad spend.
18 months.
1 attorney.
1 associate.
1 paralegal.

And everyone listed above had 4 other practice areas on their plate...

And the paralegal was also managing the marketing...

Here’s how they did it:

1. Clarified the brand narrative for IRS collection defense services using the StoryBrand messaging framework.

2. Built a landing page with razor-sharp copy, making sure every word connected back to the core message from our brand narrative.

3. Ran a Google Ads campaign with ad text and keyword targeting matching the language on the landing page.

4. Collected email addresses in exchange for a free .PDF explaining the options of how to resolve IRS tax debt. Set up email automation to send 6 value-packed emails to those who downloaded.

5. Reviewed the Google Ads data on a monthly basis to optimize the campaign. Added negative keywords and adjusted bids accordingly.

Note: the $330,000 number is only revenue directly attributed to the Google Ads campaign. This figure does not include revenue from referrals by the clients we acquired through advertising).

Important factors to their success:

1) They followed up with all leads within 5 minutes.

2) They created a call script to guide the conversation utilizing the brand narrative from step one.

3) They charged a small fee for the consult to filter out the leads who were unwilling to demonstrate a financial commitment to solving their tax issue.

One caveat on charging a consultation fee...

The consult must be more than a glorified sales pitch. Make sure the value exceeds the cost!

Final note - paying for Google Ads shouldn’t be scary, it should be scientific.

Let the data guide your way.

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We help tax & estate attorneys sign more clients.

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