Merestone

For Touchland at Ulta, we transformed the booth experience into a fully immersive mini arcade designed to educate through play.

The concept blended nostalgic arcade energy with Touchland’s colorful, sensory-driven branding creating a space where guests could interact with products, play games, and win prizes while learning about the different scents and collections.

From retro TV walls and glowing product displays to custom gaming activations and prize moments, every detail was designed to keep attendees engaged, moving, and smiling.

The result was an experience that felt less like a booth… and more like stepping into a playable brand world.

We told you there was more.

Here’s the Le Monde Gourmand section of our 30x30 booth at Ulta built to feel as playful and layered as the scents themselves.

One last space dropping next.