Pivot Group

It was a lot of work and a little play (maybe more than a little 😎) at the NRECA Connect Conference this week. Whether you caught one of the sessions, stopped by the booth, or just had a chuckle hanging with Carrie poolside, thank you for making it a great event! Here’s what we covered:

🖌️🎨Carrie’s session, More Than a New Coat of Paint: the Art of the Co-op Brand Refresh, explored why brand matters more than ever for co-ops.

🥇Nicole led a pre-conference session called "Winning the Long Game" with Pivot friends Karen Evangelisti of Claverack Rural Electric Cooperative and David Goodspeed of Oklahoma Electric Cooperative (and special thanks to Sooz for her help).

🎇🔊Annie co-led the Spark Session on Broadband.

Great work team! And glad to see you had (more than a little) fun, too.

Missed the event? No need to wait until next year! Give us a shout and let’s connect.
👉https://askpivot.com/get-in-touch/

When customer service training sticks, it changes how teams think.

We recently spent time in Olympia training Justin's team at Pioneer Telephone Company on customer service excellence. Justin reached out to say the class resonated, and now he's doubling down by sharing the key takeaways with the rest of his organization.

That's the kind of ripple effect we're after. Training that people want to implement across their entire team.

One insight from the session hit particularly hard: 70% of customers will stop doing business with a company due to poor customer service interactions. That statistic shifts how you think about every conversation your team has.

If you're looking to strengthen your customer service capabilities, let's connect. We'd be happy to bring this training to your organization. 💪🏼

Big-box competitors have massive budgets. Cooperatives have something better.

GVEC has been serving its community since 1938. First electricity. Then broadband. Now HVAC. The commitment has always been real. But their brand was not fully capturing the boldness, sophistication, and heart behind the work.

They did not need a new identity. They needed clarity and alignment.

We partnered with their leadership and internal team to sharpen their voice, modernize their positioning, and build a brand system that helps them show up consistently across every channel. One that turns “extreme customer service” into something customers can actually feel.

The result is a cohesive, future-ready brand that honors their history and strengthens their competitive position.

Their brand now matches the legacy behind it. ❤️

Read the full story here: https://askpivot.com/case-study/gvec/