TouchStone Digital

When you check Google Analytics, it's important to know which numbers to pay attention to.

The following are vanity metrics that only reveal surface-level information about your visitors:
🪞 Total page views
🪞 Follower/audience size
🪞 Impressions

These metrics matter and give you a better idea of how visitors interact with your content:
➡️ Engagement rate
➡️ Key conversions
➡️ Cost per conversion
➡️ Organic click-through rate

When you're optimizing your Google Business Profile, it's important to fill out as many fields as possible. It's a good look in the eyes of search engines.

That includes your:
✏️ Business name
📍 Service area
🌐 Website
🕖Hours

You'll also need to write a good business description. Here are the latest recommendations from Google: https://tinyurl.com/4k35wu3d

Once you've successfully set up Google Search Console, you can check for crawl errors that are causing trouble.

Check these line items first:
📋 Make sure your top five performing pages have a clear CTA.
✏️ Write missing meta descriptions.
🔗 Check for and address broken links.
💬 Respond to reviews - even the negative ones.
🌐 Link your social profiles.

Audio ads give you targeted access to a diverse audience of listeners.

You can incorporate them into:
➡️ Music streams
➡️ Digital radio
➡️ Podcasts
➡️ Programmatic audio

They’re also effective for supplementing other elements of your digital marketing. Read on to learn how: https://tinyurl.com/2fh9zjsk