Keith Farrell

Keith Farrell

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Author, business owner, community organizer in Torrington, Connecticut I am an author who was born in raised in Torrington, Connecticut.

How a Joke Became a $1.4 Billion Company - Liquid Death 09/26/2024

The power of branding: how many bottled water companies existed when Liquid Death launched? Now it's a $1.4b company.

How a Joke Became a $1.4 Billion Company - Liquid Death Liquid Death Story - How a Joke Became a $1.4 Billion Dollar CompanyPlease subscribe if you enjoyed the content!Established Context Liquid Death Disclaimer: ...

09/26/2024

"My competition already advertises with you, why should I?"

Because your competition does... Why should customers choose you over your competition?

Well, tell them! Don't abandon an arena because there are other competing brands there. If anything, be EVERYWHERE your competitors are.

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