Striveroi

Hey small tech business CEO!

Let's talk about giving your small tech business the boost it deserves without breaking the bank!

So, you've got this awesome tech venture, right?

But maybe your marketing budget is more like a tech-savvy squirrel's pocket change!

Fear not! Here's the game plan: start with the power of ORGANIC marketing or demand generation!

Step 1: Build a website not a maze! Your website should be simple and intuitive with a clear value proposition towards your targeted audience. Say what you do and how your products/services solve specific problems outright.

Step 3: Sprinkle some social media magic! Focus on your customer pain points and talk about how your products/services solve their specific problems. Share those behind-the-scenes peeks, flaunt your team's quirks and dazzle your audience with your tech wizardry. People love a good story, especially when it's served with a side of humor and heart!

Step 3: Engage like a thought leader in the industry! Dive into those tech communities, spark conversations, and show off your expertise. Answer questions, offer tips, and be the superhero your fellow techies never knew they needed! Soon, you'll be the talk of the digital town!

Step 4: Content is KING! Whip up some killer blog posts, infographics, or maybe even a cheeky tech-themed meme or two.

Step 5: Lights, "Web" "Phone"-cam, ACTION! It's time to start that YouTube channel! Dive into tutorials, product demos, customer testimonials, education around the problems you are solving and maybe even a behind-the-scenes series showcasing your tech adventures.

Step 6: Ensure your website follows SEO best practices- mobile responsiveness, fast loading times, secure HTTPS connection, and creating high-quality, relevant content. By integrating these SEO elements into your website structure, you can enhance its visibility and ranking on search engines, driving more organic traffic to your site.

Focus on building a content engine first before you dip your toes into the magical world of PAID ads.

Rome wasn't built in a day, and your tech empire won't be either.

Take it slow, enjoy the journey, and watch your small tech business soar to new heights!

You are not alone in this!

“What can you build for us?”

I get asked this a lot when I am talking to business owners about their content strategy.

Business Owner: Can you build case studies, PRs, articles?

Me: Well, yes but what would you do with those piles of content? Is my next question 🙄

So here is the thing- If you are not focusing on building your content foundation before even thinking about these above pieces of content, it makes no sense.

Business Owner: What do you mean?

Me: What kind of content have you built that is answering specific business challenges faced by your target personas?

and how is that content mapped to the specific features that your product offers?

After a pause 😑

Business Owner: Let me check with my marketing team and get back with you.

Building a content foundation strategy based on your personas, their job responsibilities, challenges they face and mapping your product features to all the above is imperative before you think about anything else.

If you are not using a framework to build focused content, you are wasting your time!

Say NO to piles of content!