MBE Group

For aerospace and defense industries, which tend to be cautious about what they share publicly, behind the scenes content is a good approach to social media. Not proprietary or sensitive, but definitely human: A team working a flight test, a technician at a workbench and a crew prepping equipment are all good examples of how to put the spotlight on the people while keeping confidential information under wraps.

Behind every engaged following is a company that knows how to show its human side.

An exceptional learning experience with our global colleagues in Singapore last week for our Annual Global Conference.

Under the theme of “Influence That Matters: Trust, Technology and Global Connection”, we had the opportunity to meet with and hear from members of the Southeast Asia media, a fireside chat with Singapore’s Ministry of Digital Development & Information, the technical transformations facilitated by AI from several of our partners, as well as an enlightening session on the challenges of communicating in 54 different countries in Africa.

Partners from more than a dozen agencies, representing five continents gathered in a truly dynamic city-state.

In addition, the conference serves as a forum for our teams to share best practices, network and pursue shared-business opportunities. The connection enables MBE Group to scale globally – and seamlessly – with 53 different agency partners around the world.

Special thanks to Gupta and Chiang of in Singapore for their coordination and hospitality, and to Mayhew, Maunder and Vaidyanathan for their hard work in putting the program together.

(Tagging) Zajdel O’Sullivan Otway Rudd Rudd Barry Wagner (Magnitude of Change) Rohde Padilla Saatchi Aggarwal

Your Vehicle Knows More About You Than Your Phone Does. Does Your Brand Have a Plan for That?

The connected vehicle space is one of the most exciting and fast-moving industries we work in. It's also one where the gap between how fast the technology is moving and how well companies are communicating about it is widening. Data privacy is where that gap is most visible right now.

Our latest blog post looks at what the data says about where consumer trust is heading and what the companies getting it right are doing differently. Read the post: https://mbe.group/blog/your-vehicle-knows-more-about-you-than-your-phone-does/

Auto Care Connect in Atlanta delivered on all fronts – exceptional speakers, valuable networking and insights that matter. We reinforced partnerships, built new relationships and reaffirmed our dedication to keeping pace with this dynamic industry. Our ongoing client support drives real results. Case in point: one of our clients walked away with an award for an ad campaign that we developed and executed with them. Nothing makes us prouder than delivering award-winning work.