Jerimiah Taylor

The PropTech Briefing this week summarized something from McKinsey that I've been thinking about since I read it: $430 to $550 billion in annual value could be unlocked globally across real estate, construction, and development if companies redesign their workflows around AI agents rather than just using AI as a search tool.

That's not AI as a feature. That's AI as infrastructure.

What McKinsey describes is exactly the direction we're building toward at BrokerBot. The platform isn't a chatbot that answers questions. It's an AI teammate connected to your CRM, your email, your calendar, your MLS, your compliance policies, and your documents, and it can take action across all of them on your behalf.

We showed a glimpse of this at our Q1 product update. An agent uploaded a contract from their phone and BrokerBot extracted the key data, pulled contact info from CRM, drafted emails to escrow and the client, and booked all the key dates on the calendar. Three minutes. While the agent was on a treadmill.

That's what the $550 billion opportunity looks like at the brokerage level. And we're just getting started.

Source: PropTech Briefing, March 2026

https://www.linkedin.com/pulse/proptech-briefing-march-2026-michael-bristow-mrfke/