IC Growth

Your LinkedIn profile isn't a resume. It's a landing page.

But most people treat it like a career summary. Job titles. Responsibilities. Skills lists. Credentials.

All of that tells me what you've done. None of it tells me whether you can solve my problem.

Your buyer isn't reading your profile to be impressed by your experience. They're reading it to answer one question.

Can this person help me?

If your About section reads like a bio, you're making them work too hard to find the answer.

Try this instead.
➡️ Lead with the problem your buyer faces.
➡️ Show them you understand what they're dealing with.
➡️ Make it obvious what working with you looks like.

Same experience. Same credentials. Different framing.

When your profile speaks to what your buyer needs, the right conversations start coming to you.

The best people-reader in the room was talking to the wrong person.

That was me.

25 years in HR. I could sit across from anyone and figure out what they actually needed. Read body language. Decode what wasn't being said.

But my marketing? All about me. My process. My credentials. My story.

My buyer didn't care about any of that.

They cared about their problem.

The day I rewrote everything around what keeps my buyer up at night instead of what I'm proud of, the conversations changed completely.

People stopped saying "interesting" and started saying "when can we talk?"

Your expertise is the answer. But it's never the opening line.

Lead with their problem. Always.