BrandHawk

Customer reviews are social proof, but review responses are trust signals. When potential customers read your reviews, they're also reading how you handle feedback. Professional responses to all reviews—positive and negative—show you care about customer experience.

The biggest mistake paving companies make with Google Ads is bidding on keywords their customers don't actually search for. "Paving" gets expensive clicks from tire kickers. "Driveway repair near me" and "asphalt contractors [city]" get qualified clicks from ready buyers. Keyword research specific to your industry and location is the difference between profit and waste.