Mellady Direct

Recently we had the opportunity to design and produce the 76-page magazine for Bishop Mule Days, one of California’s longest-running and most well-known community events!

Projects like this are always special because the magazine becomes part program guide, part keepsake, and part celebration of the people and traditions behind the event itself.

Proud to help bring something with so much community history and character to life in print.

View the flipbook here:
https://issuu.com/melladydirect/docs/73331_bishopmuledays2026-digital

We love helping clients create campaigns that stay connected, recognizable, and built for long-term growth.

For a local furniture business, that meant combining direct mail with Digital Boost, a multi-channel digital ad program designed to keep their message visible both online and at home.

3,000+ targeted leads and over 1 million impressions later, it’s a strong example of what can happen when campaigns are built to work across multiple channels instead of relying on a single touchpoint.

If you’ve been thinking through an outreach idea or campaign, we’d be happy to talk it through with you.

The strongest direct mail campaigns are built through repeated, consistent touchpoints that keep your business recognizable over time.

This bifold for HomeLink Solar was designed as one piece of a larger campaign, with each touchpoint reinforcing the message and guiding the customer toward action.

A great self-mailer should do three things fast:
• Catch attention
• Make the value obvious
• Make the next step easy

If you’re planning a campaign, we’d love to help you think through the strategy behind it.

Bishop Mule Days starts TODAY, and we are so excited to be part of the festivities!

Mellady Direct had the honor of helping bring this year’s 76-page event magazine to life, filled with the stories, schedules, traditions, and community spirit that make Mule Days such a special celebration.

Whether you’re heading to Bishop for the events, following along from home, or just love seeing a great community tradition in print, we hope you’ll take a peek through the digital magazine and join in the fun.

View the flipbook here: https://issuu.com/melladydirect/docs/73331_bishopmuledays2026-digital

Wishing everyone a wonderful Mule Days!