Creativ Strategies

Consumers pay attention to what brands they purchase, especially for certain types of purchases.

-63% of people say choosing the right smartphone brand is important

-53% say they pay attention to the brand of clothes or shoes they buy

-42% of people care about brands of everyday food items

Marketers are always vying for greater brand recognition and market share, meaning that easily recognizable branding elements are key, alongside quality goods, products, and services that demonstrate true brand consistency.

The new Barbie movie grossed over $155 million at the box office this past weekend, helping theaters hit their biggest weekend since April 2019.

Two of the biggest films of the year, Barbie and Super Mario Bros., are based on old IP, one a major toy brand and the other a seminal video game series.

Franchises like Fast & Furious, Marvel, and Mission Impossible are still cranking out new movies, they aren’t seeing the box office or critical success they once did.

With the union strikes in Hollywood, and the ever-evolving streaming market, big Hollywood studios have a tough road ahead.

Barbie and Super Mario Prove Hollywood Needs New Franchises A faith-based movie and a three-hour biopic are outperforming sequels to some of the most beloved characters on earth.

One of the major points of contention with the writer’s and actor’s strike in Hollywood is compensation and residuals from streamer’s.

Many of the major players in streaming are not yet profitable, and are in fact billions of dollars in the red.

Netflix however earned over $5 billion in profits in 2022.
While streamers are a multi-billion dollar industry, if streamers are not profitable, it may be hard for them to give up more of the pie that the actor’s and writer’s unions are demanding.