TVREV

"By being LGBTQ-focused, we are really showing the community that representation in media matters. And by programming for the community, we're creating an authentic environment for content that everyone can enjoy," Revry CMO Paul Kontonis tells teen correspondent Rio Damata in the latest installment of our "Explain It to a Teenager" series.

How Is LGBTQ+ Being Represented in Media? Paul Kontonis of Revry Explains It to a Teenager — TVREV We talked to Paul Kontonis, CMO of Revry, and he explains what his company does, and how it supports and represents the LGBTQ+ community

How is ad tech like a Roomba?

How Ad Tech Is Like A Roomba  — TVREV OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Even without Olympics content and two months of scripted programming, TV was still delivering more reach year-over-year during the first half of 2023, according to iSpot’s new TV transparency report. iSpot’s data shows that household TV ad impressions were up 5% year-over-year, as increases were fueled at least in part by growth for non-traditional dayparts like early morning. https://bit.ly/3K5ijki

iSpot First-Half Report Reveals TV Shifts Already In Progress — TVREV iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

One of the uncomfortable truths about programmatic tech is that the tech is practically a commodity. Programmatic businesses are built on humans with intimate knowledge of how programmatic tech works and people who know how to service accounts and the needs of different verticals. Which is a long way to say that programmatic tech is often more about the people behind the machine than the machine itself. https://bit.ly/43u6JGk

FAST Men: The Evolution Of TV Ad Buying — TVREV OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.