Waterloo Rods

We’re just out here trying to catch giants like this! 👊🏻💪🏻
Time to hit the water and make it happen.

Legends in Lace ladies, the competition is lookin’ strong already! 👀🔥

showing off a solid redfish caught on our new “Thirtyloo” color!

Can’t wait to see all of y’all out there competing this weekend. Good luck to every team fishing — go make some memories!

New PB Alert!
Our very own Nate landed a Baffin beauty — 30 3/4 - 9 lbs!
Safe to say the kid stuck a good one 👏🏻👏🏻
Thanks to his Waterloo Outlaw, it handled business with ease.

Let’s give him a round of applause! 👏🏻🔥

Almost 30 years ago, Waterloo Rod Company started with a passion for building something special for fishermen on the Texas coast.

Today, we celebrate that journey with something built the same way — by fishermen, for fishermen.

Introducing the “Thirtyloo” custom color by Coastal Brew Baits. A bait inspired by years on the water, memories made chasing trout and reds, and the people who’ve been part of this brand along the way.

From Matagorda to Port Mansfield, this color was designed to fish everywhere our story has been written.

And the best part… this wasn’t built by just one person. It was created alongside friends of ours who’ve spent years on the water with us and around this brand:







Trent Whitley
& boss man Jimmy B!

Pearl top. Copper flake belly.
Simple. Proven. Effective.

Technically our 30 year anniversary isn’t until September… but honestly, we couldn’t wait any longer to release this one.

Available NOW in:• 5” Darts• 6” Darts• 8” Darts• 5.5 Deceivers

Thank y’all for being part of these 30 years.

We’ve stayed real quiet about this lure… for a reason. 👀

Tomorrow, y’all finally see what we’ve been working on.

The “Thirtyloo” drops tomorrow. Stay Tuned!

Big applause to all of the ladies who fished in the tournament! 👏
Loved seeing all of you out there competing and representing on the water. Congratulations to all of the winners, and to everyone who participated in such a great event for the ladies!