ECU Communications

Recruitment marketing should treat the employer brand and professional platform visibility as performance assets. Social Media Today’s review of Emplifi benchmarks found LinkedIn saw strong targeted growth aligned to professional and employer branding, while TikTok showed major brand follower growth and engagement potential. For recruitment campaigns, ECU recommends LinkedIn as the credibility and consideration layer, TikTok/short-form video as the culture and awareness layer, and search/job platforms as the conversion layer.

Today we give thanks for collaboration, creativity, and community. 🦃 Wishing everyone a day filled with gratitude, good food, and great company from all of us at ECU Communications.