Copy Uncorked

Contrary to popular belief, the goal of great copy ISN’T to just sound smart.

It’s to sound soooo clear that the right person reads it and thinks, “yep… THAT.” 🤝

More words can feel safer. More explanation can feel more complete. More detail can feel more “professional.”

But clarity usually comes from removal, not addition.

That’s the part people don’t always see - The edits. The cuts. The lines that were almost right but not quite.

The restraint it takes to leave something simple because it works.

Good copy rarely feels complicated when you read it.

But it was almost never simple to get there 🤍

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copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist

Next up in this little website review series: the website.🍦

It’s the whole thing — the pacing, the personality, the way the copy feels like it was written by a human who genuinely loves ice cream and isn’t trying to prove anything. (Other than how good their ice cream is and how good you’ll feel while eating it.) There’s a perspective baked into every single page, and it’s consistent.

Which matters more than you may think. Often a brand’s website will nail the tagline or the design and then completely lose the plot by the time you hit the FAQ.

Cohesion isn’t a nice-to-have. It’s what makes a brand actually stick. And it needs to happen both online and off. It’s what turns “kind of cute” into something people remember and talk about.

I first saw their mission statement / tagline when opening a pint of their Affogoto ice cream from my freezer. It got my copywriter brain curious and onto their site, and now here I am, talking about it to you!

Swipe through and see for yourself.

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copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist

Running a podcast is genuinely one of the more labor-intensive things I’ve added to my life. And I say that as someone who knew exactly what she was signing up for and has honestly loved every part of it.

The conversations, the guests, the DMs from people who listened and felt something ... it’s been so rewarding. I’m really proud of what this first 11-episode run became.

But capacity is the whole schtick. (Go listen to episode 10 to hear what I mean!) And right now, mine is spoken for — still newly postpartum, two kids, a layered & evolving business, a life that needs my presence.

I’m definitely not abandoning the thing I just built, I’m just being honest with myself about what this season actually has room for. (Look at me taking my own advice!) 😆

Sooo, a brief hiatus. It’s looking like I’ll be back up and airing this summer, and I mean it. The in-the-works guest list waiting on the other side of this break is a *rich* collection of people. Rich in depth, in intellect, in the kind of real-life experiences that makes for an honest conversation, not just a highlight reel. I can’t wait to introduce them to you!!

Thank you for being here for this first chapter. For listening, for sharing it, for celebrating it with me. It meant more than I probably took the time to say out loud. 🍷🤎🎙️ 



copywriting, brand messaging, copywriting strategy, brand strategy, messaging strategy, website copywriter, brand copywriter, messaging strategist