Miles Digital

Whew, it's been a minute since I last posted here– we've been so busy with a ton of great projects and helping our clients navigate the ever-changing digital marketing ecosystem.⠀
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Lately, it feels like changes on Facebook and Google happen every week (some weeks, every other day even!) and this year, the landscape has been MAJORLY disrupted by iOS14+, limiting a lot of ad platforms' ability to target and retarget audiences. ⠀
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As my personal mantra goes, "don't worry about things that you can't control – work on those you can" SO, we've been busy working with ecommerce brands to optimize their landing pages, set up SMS marketing, strengthen email marketing, etc., basically, improving a customer's after-click experience because let's face it, Facebook and Google are traffic sources, once they land on your site, it's up to you to convert them.⠀
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And wow, I just looked back at one of the brands that we work with and we spent over $700K and got back $2.3 MILLION (3.2x!) –– and that's with the iOS changes, meaning, we're probably not seeing about an additional 10% of revenue from this dashboard, which in turn means, potentially, our ads earned more.

Most of the time, a high converting ad comes with a copy that excite customers. ⠀
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A lot of brands out there think that by boasting their patented technology or, highlighting that they are the world's first will move the needle. YES, these are great talk points for credibility but do you know what really works? ⠀
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Empathy. ⠀
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Messaging that relates well with your audience. Creative that moves the emotions. Advertising is personal and brands that understand this will succeed.