Lighthouse Association Management

Relevance can’t be assumed—it has to be demonstrated. As member expectations evolve, associations are being challenged to clearly show the value they deliver through advocacy, education, community, and measurable impact. This article offers an important reminder that proving relevance is not just about messaging, but about staying responsive and indispensable to those you serve.

Read more: https://associationsnow.com/2026/02/report-associations-need-to-prove-their-relevance/

Report: Associations Need to Prove Their Relevance | Associations Now Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support.

Not even a blizzard can stop our team!❄️☃️

Students of ABBRA's Marine Service Manager (MSM) course spent the record-breaking winter blizzard learning about challenges common throughout the boat repair and boat building industry. This is one course that they will never forget!

Thank you to the amazing faculty who gave their presentations virtually on the fly, and our incredible staff for making this happen.✨

Great group of marina managers met last week in Seattle, WA for the Association of Marina Industries' Intermediate Marina Management (IMM) course. As part of the course we toured a couple of marinas in the area, Elliot Bay Marina and Port of Seattle (photos from Port of Seattle)