Creare Creative Solutions

MJAY Organic Skincare is a small business that specializes in natural and handmade beauty products. By employing natural and organic skincare products, the brand hoped to reach and assist people of all backgrounds in restoring their skin and reclaiming their confidence.⁣⁣
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The brand had no solid foundation to begin with, thus expressing the brand's presence in visual and sensory experiences was a problem. The founder shared her aims and vision during the clarity session, emphasizing the need of imprinting "happy, confident, yet luxurious vibes" whenever audiences interact with her brand.⁣⁣
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We started by establishing and building the foundation of the internal branding. Then we start working on the visuals.⁣⁣
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We wanted to build a submark that incorporated both the owner's and her mother's initial letters because the brand name is devoted to her late mother. As a result, the end stroke of letter "M" is linked to the letter "J." The logo colors and font system were also carefully chosen to reflect the personality of the company.⁣⁣
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The brand now has a strong basis and clarity. The images are able to convey the brand's most valuable quality: authenticity.⁣⁣
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What are your thoughts about the brand? ✨⁣⁣
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If you think that branding is only for big businesses with big markets, you’re mistaken. Branding is about telling people (no matter how few) who you are and what value you bring. ⁣
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Branding doesn’t care for size; it’s meant to show how you can make people’s lives better. Knowing your brand is knowing why you do what you do and why your employees should find their jobs meaningful.⁣
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BRANDING MATTERS to your small business because:⁣
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(1) Branding delivers a consistent message about you that⁣
(2) Generates trust and emotional connection with customers which⁣
(3) Motivates them to purchase and build loyalty.⁣
(4) Branding creates a unique identity that⁣
(5) Increases employee morale and motivation.⁣
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Tell us about your brand. Comment below!

Ever heard of brand board but have no idea what it is?

A brand board is a one-page visual with all your brand elements, from your main logo to your color palette. It’s a quick reference guide to your brand’s visuals.

It is mainly used for design consistency across a brand’s visuals like web design, social media graphics, e-books etc. It helps business owners stay on track.

So, use a Brand Board for design consistency.

Do you need help in putting pieces of your brand together? Would love to help you out! Slide in our DM 💛