CMO Syndicate

Are you an experienced CMO? Are you feeling alone…?

We’ve been in your shoes.

The Chief Marketing Officer role is one of the most important (yet often the loneliest) C-level roles.

We started The CMO Syndicate with the vision of creating a diverse, hands-on, global team of fractional and interim CMOs with the critical skills to quickly identify and fix gaps in our client’s performance and accelerate the growth of their revenue and profitability.

We also wanted a company which personified our values--a positive, united culture and a brain trust of expertise.

If you are an actual CMO with years of executive level marketing leadership, who has reported to the President or CEO, and who wants a fresh opportunity to work with a passionate team of true CMO peers, this might be the right fit.

Find out how the benefits of working with The CMO Syndicate are different from other organizations including the highest initial compensation rate in the industry, no service exclusivity, international brand and clients, complete flexibility to manage your workload and life, collaborative projects, full back-office support, continued learning, and more.

Ready for a better experience? Don’t CMO alone…contact us now and join us!

hashtag hashtag hashtag hashtag hashtag

Great brands take hard work, great ideas, great people, and, sometimes a little planetary alignment.

Several years ago, our partner Jennifer Layne Welch attended one of David Haigh and Brand Finance ’s brand valuation events. She's always been passionate about learning how great brands are built and how that translates into corporate value. It was there that David introduced her to his friend Maximillion Cooper, who was sharing the story behind Gumball 3000. She immediately saw the potential for collaboration.

Why? Because Gumball 3000 had undeniable pop-culture status and she believed her brand could tap into something similar, but only if they leaned into the heritage part of her brand. For Shell, that heritage was always rooted in motoring. They called it the 'spirit of motoring' and it embodied the journey, the adventure, the people you meet along the way. Shell was also renowned for its engineering and innovation. When Max and Jennifer looked at those truths together, a partnership made perfect sense.

And the fans and drivers embraced it with real enthusiasm and fandom. That’s a lesson in the power of brand alignment: when heritage, culture, and audience all connect, they could feel it.

Jennifer shared this story because this weekend she had the chance to reconnect with old and familiar faces. The2026 Gumball 3000kicked off in Miami and is now on its way to Mexico City, with stops in her backyard Houston and Austin. Max has built something truly special. Here in Texas, they call him “good people.” Honest, smart, hardworking, humble, generous, and all-around fun. He is a force for good. And just as importantly, he attracts the same kind of people.

His brand, the Gumball 3000 brand, is about community. So many drivers come back year after year whether the route is Stockholm to Las Vegas, Dublin to Bucharest, or London to Tokyo. They return because it feels like family. And that’s what the best brands do: they create belonging.

This weekend, Jennifer was able to introduce the Gumball 3000 community to her CMO community, her American Marketing Association Houston community (Catrina Ballard Brittany Davis Morris), her Texas A&M University community (Melinda Bertrand, Tonya Spell) and other business leaders, friends, and family. She loved seeing them experience it up close and personal.

Her former Shell colleague and great marketer Natasha Abeya and Jennifer both know that great brand building happens when you know your roots, understand your audience, and have the courage to create partnerships that feel authentic.

Thank you Max (and happy birthday)!