Ritacou

Ritacou’s goal is to make Italian Revived Couture and top-quality clothes affordable and available to all women from the comfort of their home or through the experience of home gatherings and home fashion shows to promote woman bonding and socialize while shopping.

RITACOU’s core message is that all women can express their personality and look beautiful with unique, beautiful clothes!

FAST FASHION FACTS

· “Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber, which is now the most commonly used fiber in our clothing. But it takes more than 200 years to decompose.” – Forbes

· “Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago” – University of Queensland

· “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report

· “Fast fashion companies design clothes that fall apart quickly. They pursue a strategy called ‘Planned obsolescence’. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes.” – Be Global Fashion Network

· “Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus

· “20,000 LITERS. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF

· “Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill – and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down.” Textile Beat

· “In 2017 it was revealed that fashion behemoth H&M — which has made much of its green agenda with recycling points in stores and what it calls a Conscious Collection — burned about 19 tons of obsolete clothing (the equivalent to 50,000 pairs of jeans).” – Huffington Post

· “250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.” – The True Cost

· 18. “Fast fashion giants make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.” – Huffington Post

· “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz

· “More than 90% of that cotton is now genetically modified, using vast amounts of water as well as chemicals. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost

· “A single t-shirt takes 2,700 liters of water to make. The same amount of water an average person drinks over the course of 900 days.” – Better Cotton Initiative

· “Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women

· “85% of the plastic pollution in the ocean is due to microfibers from synthetic clothing.” – Dr. Mark Browne

· “Clothing made from polyester can take up to 200 years to break down.”- ABC

· “On current trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes – about two-thirds of the plastic-based fibres currently used to produce garments annually” – Ellen MacArthur Foundation

· “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. But unlike banana peels, you can’t compost old clothes, even if they’re made of natural materials.” – Newsweek

· 31. “Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year.” -Forbes